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Do Your AdSense Ads Make Sense?
By Marsha Gellerman
I have a love/hate relationship with Google and AdSense. While I've made money with them, it's been very frustrating watching my site rankings go up and down. I'm always signed into Google. I use Blogger, YouTube, GMail and a host of other services that are not readily apparent when I pull up my account. But they are there - and Google is always watching. Since last year's updates played havoc with my search engine rankings, and my earnings have been fluctuating, I'd considered turning from AdSense to affiliate ads on some of my sites. I was checking out a few that I considered changing and that's when I noticed it. An ad for a cell phone technologies company on site about wrinkle creams. And there it was again, when I went to visit a webmasters forum. And hey, the same ad showed up when I went to check out an expired domain that I was thinking about buying. I might not have noticed the ad, but I'd just written an article for a tech blog about cell phone towers and transmitters, and included a YouTube video for this same company. I even joined their YouTube channel because I thought it would be a great source of information in the future. Google owns YouTube and when I subscribed to that YouTube channel, it triggered a big change to my Google search profile. Now, a few years ago, Google notified everyone that it was serving ads based on the search patterns of people going to your site. This meant if someone had been search for cheese, and switched tracks and were now searching for flowers, they'd be served AdSense ads for cheese on your flowers site. I played around with the settings for this, and finally disabled it in my AdSense account settings. Since I was seeing this cell technology ad everywhere, including my own sites, it meant either my preferences for what ads were on my sites had been changed, or something new had been added to the equation. As it turned out, something new (at least for me,) had been added to the AdSense choices, under the My Account tab. Google now served up relevant ads for "Third Part Advertisers" if it matched a visitor's previous search patterns. And that's why I had cell technology ads on a wrinkle cream site. As I read this, I said a bad word out loud. And yes, that was the word. I disabled this for my sites and promised myself that I would read those notices from Google that are buried in their emails to webmasters. They don't normally do things like this without notifying webmasters and it is my responsibility to pay attention. If you use AdSense, you should check out the "My Account" tab. There are global overrides for your AdSense account located there. This advice comes with a caveat - know what you're doing before you change your account settings. And write down everything thing you change, so you know what to reverse, should you need to do so. I've actually tested ad placement, text size and picture versus text ads to see what performed better - for my sites. You may be getting the best bang for your buck with these settings left exactly where they are. |
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Marsha You may be getting the best bang for your buck with these settings left exactly where they are. I have thought about this a lot.
I have a dog site http://www.dog-first-aid-101.com
Adsense dog adds do not pay much so on one hand the "Third Part Advertisers" that show up might be worth more then adsense dog adds but on the other hand I like the adds to be relevant to my site. I'm not sure what to do?
CONTRIBUTOR'S REPLY
If you can afford to test your settings for a week or two - change them for a week and see what happens. Or, change them for a day. However - NEVER change your settings at the end of the month. (Last 3 days.) Advertisers run out money for their monthly budgets around this time and your results may not be accurate. Plus - where's your front page Ad? Maybe I'm just still asleep, but many people never get past the front page.
Hi Marsha, you might be interested to know that I had mainly cosmetic porduct Adsense in English on your site when looking at it.
One ad was for a medical insurance offered by a big Spanish bank (hey banks here still have money to bid at Google) That ad was in Spanish.
CONTRIBUTOR'S REPLY
Wow. Thanks for the feedback. The magic of the big G. I have a number of individual AdSense units set up - I have to go through each and every one of them to make sure the global settings are not being overridden. I also need to double check Analytics, to make sure I didn't opt into anything there.
Talk about in over your head, that's most newbies trying to make a go on the internet.
I've read and reread this a number of times and I appreciate your sharing, Marsha.
I'll keep at it and hopefully make it into the profitable venture it can be.
Keep up the good work.
Best wishes.
Frederick
CONTRIBUTOR'S REPLY
Thank you Frederick. Your feedback means a lot to me.
The problem is the musical tastes of a former vice president have changed. Al Gore Rhythms are not what they used to be.
CONTRIBUTOR'S REPLY
You're on a roll today.
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This content may not be copied, distributed or adapted by anyone under any circumstances.
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